Interactive maps are an incredibly useful tool for numerous reasons. From increasing the probability of someone booking online to improving SEO, interactive maps are a perfect way to increase bookings and exposure to your campground.
If your park doesn’t have interactive park maps, don’t worry. With campground and RV Park management tools like Bonfire, setting up an interactive map takes less than 10 minutes. So, let’s dive into all the reasons your campground should be using interactive maps and show you how easy it is to set up your own.
Interactive Campground Maps Increase Reservations
Consumers are used to ease in this modern world. When they are looking to book a campground or RV Park, being able to make reservations online is a must. With millennials making up 38% of campers, having a simple way for consumers to book a stay is a must. Similar to hotels and resorts where you can choose an ocean view or room next to the pool, the more your consumers know, the more likely they are to book. Consequently, if you allow consumers to choose their exact spot, they feel more confident when booking, increasing their willingness to book right away.
Interactive Campground Maps Make it Easier on Your Park Employees
We are all humans. As humans, we always want the best for ourselves and our loved ones. So, when someone arrives at your campground to see a more desirable location, they will probably want to change sites. When allowing consumers to choose their exact spot, knowing their surroundings and park layout, they are less likely to want to change their assigned spot once they get there. This will make check-ins easier on your employers while keeping customers happy.
Interactive Campground Maps Increase Your Site’s Visibility on Google & Bing
SEO is an important part of any website. SEO is an acronym that stands for "search engine optimization," which is the strategic optimization of website pages and other types of digital content (i.e., blog articles) so they can be found by people searching for relevant topics via search engines like Google and Bing. It is very important to have good SEO so when people are searching for campgrounds and RV spots in your area, your website pops up. While no one knows 100% how Google search algorithms rank specific site add-ons, like interactive site maps, data has shown those with interactive maps rank higher. Additionally, Google has verified that time on your site and interaction within the site positively impacts your SEO. So, by allowing the customer to play around with a site map to choose their spot, your SEO should increase.
How to Set Up Interactive Maps for Your Campground or RV Park Using Bonfire
Bonfire’s interactive map feature allows your online booking page to show a visualization of your available camping sites in real-time. Your customer’s search reveals how those sites relate to the campground location and its amenities. Being able to see the site and amenity details, along with the location within the campground, gives your potential customers all the information they need to make an intelligent decision about what site to reserve.
Below the interactive map, Bonfire’s traditional availability list provides all the additional amenity data about the available sites. When a site button on the map is clicked, the list below will highlight the corresponding site for reference.
Click here to watch how simple it is to set up an interactive map using Bonfire.
In Conclusion
From increasing the likelihood of potential customers booking online, to improving site SEO, which impacts how often your park is seen to people searching for campgrounds in your area, interactive park maps are a great way to increase reservations for your park. If you haven’t, check out Bonfire’s easy interactive map set up by watching this video.
If you are interested in adding interactive maps to your campground, you can get set up in minutes with Bonfire. Not only does Bonfire allow for interactive maps, but also allows you to accept reservations online, charge for amenity add-ons, and much more!
Are there other companies who offer similar services? Yes. Click here to read about the pros and cons of the top software offers for campground management and decide for yourself if Bonfire is right for your campground! We are so sure you will find Bonfire to be the leader in Campground Management Software, we want to let you try it FREE for 30 days. Click here to book a walk-through of our software and start your free trial. Have questions? Send us an email at howdy@letsbonfire.com.
