1. Target Potential Customers With Ads Showcasing Your Park.
Facebook allows you to get INSANELY specific with who you are targeting. For example, you can target people who live in your state, who love camping between the ages of 25-40 and show them someone kicking back with a beer at sunset. If you have a lot of family activities, post about those and target those who like camping or RVing and have kids. It is SO easy and SUPER effective.
Check out this step by step tutorial for more on FB ads or call Beknown Austin, a marketing company who specializes in marketing RV Parks and Campgrounds.
2. Run a Simple Contest to Get People Talking
Ask people who have been to your park before to share pictures and memories at your park. The best one wins a free weekend. You can always choose a slower part of the season for the giveaway but the point is to get past customers to relive the fun they had at your camp. These photos will also be great for other FB posts and your website. To make sure it gets in front of the right people, you can always run an ad to those who have liked your page to make sure they see what you are asking for.
3. Don’t Forget the Pups
These days pets are treated like children so letting people know you are open to pets would be HUGE. Besides that, dogs are cute so you will get a lot of likes.
4. Ask for Likes and Reviews on Facebook
Did you know you can run ads to friends of people who like your page? It will show up as “Name of Friend likes this page”, and thusly, people will pay more attention. Also, reviews are everything. So if you can get people to review your business on any social account, you should.
5. Make sure you add a Call to Action Button
You can choose from seven pre-made button options ("Sign Up," "Shop Now," "Contact Us," "Book Now," "Use App," Watch Video," and "Play Game") and link it to any website that aligns with your business' goals - getting more reservations. It could link to your homepage, a contact form, or phone number.
You can learn how to add a CTA button to your business' Facebook Page here.
We hope these tips help your campground become even more successful than it already is. That is what we at Bonfire are all about, helping your RV Park or Campground be the best it can be. If you have any questions about how we can help your park, feel free to shoot us a message BY CLICKING HERE or email us at howdy@letsbonfire.com.
